Advertising Campaign for the all-new Audi Q5
Shooting for a high-end automotive brand is most photographers’ dream; it surely was one of mine. So, one can imagine how thrilled I was to be offered the opportunity by Unicars to produce commercial photography for the brand-new Audi Q5. That I was given full creative freedom only added to my excitement for this project.
On a fine spring morning, the team comprised of Costas Drakos (the videographer), Elias Tziakouris (my assistant and the car's driver), and myself (the photographer), set off. All the right ingredients were in place: an amazing car, my trusted camera and the great outdoors. The weather was the only variable defining our limits. Spending seven days on the road, shooting from well before dawn to late after dusk, and into the starlit night, the Audi Q5 literally became second home for our team; the first being the beautiful Cypriot landscape.
Showcasing the uniqueness of Cyprus, which is often bypassed and neglected, as well as unfairly measured against larger places in the world, has been central to my personal work’s focus for years. Having the opportunity to share this passion in a way that will make our island noticed and appreciated widely, has been invaluable to me. This, and the memories created; turned bittersweet when reality checked in and the car had to be returned.
Link to the Audi Portal