Cyprus winters are synonymous to the aroma of ripe oranges; a sun-steeped island with a long history of citrus cultivation. KEAN Soft Drinks, a major contributor to the drinks industry in Cyprus that bears the orange as its emblem, commissioned me to join its 70-year Anniversary Campaign. The aim was to capture the process, from the field to the bottle, while showcasing the family company’s commitment to preserving the Cyprus orange. With the evolution of this company deeply intertwined with my childhood and that of 3 generations of Cypriots, it was a pleasure to have contributed to its Anniversary Campaign and I can only wish that its efforts to preserve this important part of the agricultural landscape of Cyprus amount to fruition.
All images and text are copyright © Silvio Augusto Rusmigo 2019