“A Better Life is Calling” was all about showing what’s possible, both for the future of electric cars and for Cyprus as a creative backdrop. Why go somewhere else when the landscapes here are just as incredible? For this campaign with AUDI Cyprus and Innovation Leo Burnett, we put the Audi Q8 e-tron to the test, taking on a three-day journey across the island, with just one battery recharge allowed. The challenge? A tight schedule and making it all work with just one recharge. The result? A project that shows Cyprus doesn’t just belong in summer travel guides and is ready for the future.